Among the best-selling items on Etsy are beads, badges, pendants, tags, books, prints, mugs, jewelry supplies, dangle earrings, and stickers. Low-cost and easy-to-ship products are ideal for new sellers on Etsy.
Additionally, for those wishing to sell Turkish products, handmade jewelry, textile products, home decor, and personal care products can be preferred. Success on Etsy is achieved with high-quality and unique products, effective marketing, and good customer service.
Now let's gain insights about the most in-demand categories and products on Etsy in 2023!
What Sells the Most on Etsy?
The best-selling products on Etsy belong to the personal interests, hobbies, and crafts categories. Beads, badges, pendants, tags, books, prints, mugs, jewelry supplies, long and dangle earrings, and stickers are some of the best-selling product categories on the platform.
Each category includes unique products and opportunities that attract buyers and allow sellers to run profitable businesses. Additionally, regularly tracking the best-selling products on Etsy can be highly beneficial for your business.
What Makes Sense to Sell on Etsy for Beginners?
It makes sense for new sellers starting out on Etsy to choose low-cost, lightweight, and easy-to-ship products. Categories such as handmade jewelry, customized tags and stickers, small artworks, and print-on-demand are suitable options for entry-level sellers. Sellers can stand out by creating products that focus on specific niches or pop-culture trends.
New sellers wanting to sell on Etsy should research the platform's selling policies, fee structure, and what products other sellers are successfully selling. Choosing a product category that is appealing and passionate makes the sales process both profitable and enjoyable.
What Are the Best Turkish Products to Sell on Etsy?
When the best Turkish products to sell on Etsy are evaluated by category, they can be listed as jewelry and accessories, textile products, and home decoration products. Due to its nature, Etsy is a great platform to promote and sell Turkish products. The best Turkish products to sell on Etsy can be listed by category as follows:
Jewelry and Accessories:
• Oriental and Ottoman style jewelry
• Handmade bead necklaces and bracelets
• Silver or gold-plated jewelry
• Beaded and glittery jewelry
Textile Products:
• Hand-woven rugs and carpets
• Turkish cotton or bamboo peshtemals and towels
• Traditional caftans, scarves, and other clothing
• Laces and needlework
Home Decoration Products:
• Mosaic lamps and lanterns
• Handmade ceramic or tile plates and vases
• Traditional Turkish pillowcases and curtains
• Handmade wooden items and furniture
Personal Care Products:
• Organic Turkish soaps and shampoos
• Traditional Turkish bath (hammam) supplies
• Exfoliating mitts made with natural stones and other spa products
Food Products:
• Turkish coffee and various spices
• Organic or natural Turkish confectioneries and dried fruits/nuts
Art and Crafts:
• Miniature paintings and traditional Turkish artworks
• Objects decorated with calligraphy
• Ebru (paper marbling) art products
Categories of the Best-Selling Products on Etsy - Top 10 Categories
The 10 product categories with the highest demand and sales on Etsy are as follows:
• Beads
• Badges
• Pendants
• Tags
• Books
• Prints
• Mugs
• Jewelry supplies
• Long and dangle earrings
• Stickers
The categories mentioned above include products that attract intense interest from buyers and are purchased the most on Etsy. Each category covers special and eye-catching products that appeal to different tastes and needs. Now, let’s examine each category individually.
Beads
Beads on Etsy meet the demand for beads, which are an indispensable element in jewelry making. The bead products on Etsy include items in various shapes made of different materials, attracting the interest of amateur and professional designers.
Buyers can find beads with different size, shape, and color options to use in their jewelry designs.
The bead category on Etsy brings together beads made of various materials such as silver, crystal, glass, and gold.
In addition, unique handmade jewelry made with beads also takes its place in this category. This jewelry inspires users by showcasing the variety and versatility of beads.
The main keywords used for beads, which are among Etsy's best sellers, can be listed as follows:
• glass beads
• gold beads
• gemstone beads
• bracelet beads
• crystal beads
• beads for jewelry
• silver beads
• necklace beads
Badges
Badges on Etsy are a highly demanded product category by collectors, designers, and fashion enthusiasts. There are over 2.2 million badge listings on the platform. Among these, enamel pins with unique designs dominantly stand out.
Enamel pins are manufactured by sellers with their own unique designs and offered to buyers in a variety of color and pattern options. These unique products are ideal accessories for decorating personal belongings such as bags, jackets, or hats.
The badge category on Etsy allows buyers to choose badges based on different themes and interests. Sellers respond to this demand by listing badges in different styles and designs that appeal to the diverse personal tastes and interests of buyers.
Keywords used in the badge category are as follows:
• hat pins
• enamel pins
• cute pins
• collectible pins
• vintage lapel pin
• flower pin
• lapel pin
• brooch pins
• patches and pins
Pendants
Pendants on Etsy are a high-demand category with rich and diverse choices containing over 5 million listed products. Pendants sold without a chain or cord are sometimes presented to the appreciation of buyers alongside complementary pieces. The popularity of these products is based on their versatile usage and variety.
Pendants, which are among the best-selling products on Etsy, can be defined as miniature works of art made of precious or semi-precious stones, metal, crystal, or different materials.
For jewelry designers and hobbyists, pendants play a key role in personalized jewelry design. Vintage and antique pendants, on the other hand, are specifically sought after by collectors and nostalgia enthusiasts.
Frequently used keywords by sellers for pendants are as follows:
• vintage pendant
• gemstone pendant
• pendant chain
• silver pendant
• stone pendant
• pendant necklaces
Tags
Tags and labels, which are among the best-selling products on Etsy, are an attractive source of income for sellers with more than 3.7 million listings and a high click-through rate of 82%.
The tags category is an area that offers users the opportunity to create their own unique designs. Special labels containing popular franchise characters, creative images of everyday objects, and inspirational words are also found in this category.
Labels are usually distinct and unique products designed by artists. This situation allows buyers to historical custom labels based on their own tastes and interests.
Frequently used keywords in the tags and stickers category are as follows:
• laptop stickers
• vsco stickers
• cute stickers
• bumper sticker
• mirror stickers
• scrapbook stickers
• water bottle sticker
• car sticker
• vinyl stickers
• planner stickers
• skateboard sticker
• decal sticker
Books
Among the best-selling products on Etsy, books are popular with more than 2.5 million listings and an impressive click-through rate of 81%. The book category contains not only books purchased for reading purposes, but also books preferred for decorative purposes.
Frequently used keywords in the book category on Etsy are as follows:
• children’s books
• antique books
• book journal
• white books
• black books
• vintage books
• book decor
Prints
One of the best-selling products on Etsy is paintings and art prints. Prints are quite popular, with over 3.4 million listings on the platform.
However, Etsy is not an ideal platform for traditional artists looking to make massive profits, as the average price of a painting/print on Etsy is $15.
Keywords where intense competition is observed in the paintings/prints category are:
• acrylic painting
• oil painting
• kitchen painting
• watercolor painting
• abstract painting
• original paintings
• canvas painting
• painting print
Mugs
Mugs are a category with high popularity, taking their place among the best-selling products on Etsy with more than 2.4 million listings.
Although coffee mugs account for the bulk of the category, there are also specific items like beer mugs. A significant portion of mug listings consists of personalized items and mugs featuring various funny expressions or graphics.
Keywords used for mugs can be listed as follows:
• travel mug
• personalized mugs
• ceramic mug
• mom mug
• funny mugs
• dad mug
• tea mug
• christmas mugs
• coffee mugs
• black mug
Jewelry supplies
Etsy's jewelry supplies category offers rich choices to buyers with more than 4 million charms and ornaments used in the jewelry-making process. Jewelry charms, unlike beads, can also be used on their own.
Jewelry charms are produced from precious or semi-precious metals such as silver, gold, and steel, and color options are limited.
Examples of keywords used within the context of jewelry charms and supplies, which are among the best-selling products on Etsy, are as follows:
• bracelet charms
• custom charm
• gold charm
• heart charm
• jewelry charms
• necklace charms
• purse charm
• silver charm
Long and dangle earrings
On the Etsy platform, long and dangle earrings have more than 2.6 million listings. Therefore, long and dangle earrings are considered among the best-selling products on Etsy.
Especially popular among women, long and dangle earrings are preferred as elegant and eye-catching accessories.
Earrings in this category are decorated with precious metals or stones. They are also carefully designed and produced by artisan hands. Long and dangle earrings offer users a wide range of choices between modern and vintage styles.
In this scope, various alternatives are offered to buyers, ranging from plain and simple designs for daily use to more sophisticated and spectacular designs for special days and events.
The keywords that interest buyers the most are as follows:
• boho earrings
• gold earrings
• handmade earrings
• earrings for women
• silver earrings
• stud earrings
• vintage earrings
Stickers
Stickers on Etsy take their place among the best-selling products with more than 3.7 million listings and a high click rate.
Stickers are products that allow users to personalize their personal belongings and living spaces in fun and accessible ways. The biggest difference between stickers and paper labels is that they are more durable against wear and tear.
Users can use these stickers on computers, phone cases, water bottles, notebooks, and many other products.
The majority of stickers are made of waterproof vinyl material and are offered by Etsy sellers in the form of cute designs of popular characters, motivational quotes, or everyday objects.
Keywords used for stickers, which are among the best-selling products on Etsy, can be listed as follows:
• wall decal
• iron on decal
• laptop decal
• vinyl decal
• dog decal
• car decal
• car window decal
• decals
The product categories mentioned above cover the best-selling products on Etsy. If you are also considering selling on Etsy, you can focus on these categories and design your own unique, creative products.
To be successful, it is important that your products are high-quality, original, and of the kind that can attract the interest of buyers. Additionally, you need to present them with an effective marketing strategy and customer service.
Each category accommodates customized products that appeal to different tastes and interests within itself. Therefore, understanding your target audience well and offering products suitable for them increases your sales.
Remember that being successful on Etsy does not just consist of offering quality products. Understanding the dynamics of the platform and acting in accordance with these dynamics is also extremely important!
