Must-Know Programs for Amazon Sellers

Which programs do Amazon sellers use? In this blog content, we have examined the programs you need to use to improve your store on Amazon.

Amazon, the world's largest marketplace, is rapidly spreading its popularity worldwide, and greatly increased its market share compared to its competitors, especially during the Covid-19 pandemic. Apart from consumers shopping on Amazon, a very large audience selling on Amazon also multiplied their income within a short period of time. So how did this happen? To get detailed information, you can read our “How to Sell on Amazon” blog and learn all the details of selling on the Amazon platform.

There could be multiple reasons why successful Amazon sellers achieve such success. Maybe they caught a specific product trend, or maybe they managed to sell a product with a significant profit margin in large quantities, increasing their profitability, and these were certainly not by chance. Sellers use certain programs on Amazon to operate through specific systems that allow them to predict which product to sell to which region or country, how much profit they can make from which product, which product will gain popularity, and which product might lose popularity.

If you are selling on Amazon, in this blog post, we will share the essential programs you must know and provide some information to increase your sales and profitability.

How Can I Improve My Amazon Store with Utility Programs?

The product finding stage for a seller choosing to sell on the Amazon platform is the most critical stage possible. If you decide to sell a wrong product or one with a low market share, no matter how correctly you take all the possible steps, it is safe to say that it is not quite possible to achieve a successful and profitable sale. In the product searching and finding phase, using product analysis programs that provide much more information than you can access through old-school "search-find-sell" methods will yield maximum benefit. For example:

You found a specific product that you can easily produce, have produced, or supply. Market and sales strategies such as this product's monthly sales volume, market share, competitors and potential competitors, how many reviews the product has received and how quickly it received these reviews, which keywords the product ranks for, and its pricing must be reviewed.

If the analyses mentioned above are not performed, your probability of success would rely solely on luck, and we can easily say that performing all these analyses with old-school methods is practically next to impossible. What we mean to say is that if you want to be a successful seller on Amazon, the first requirement is to use product analysis tools correctly and frequently.

Which Utility Programs Do Amazon Sellers Use?

We mentioned that Amazon sellers use certain analysis programs to boost their sales and increase profitability. Rather than specifically 1-2 programs, we can say there is a different program designed to measure each metric. While you have to pay a fee to use some of these programs, some other programs are completely free.

Among the free programs, you can find:

Many programs like Camelcamelcamel, AMZ base, Keepa, Keyword tool, Sonar tool, Answer the public, FBA calculator, etc. Paid programs you can work with include:

Viral launch, Jungle scout, AMZ scout, Sellics, Egrow, Amazeowl, Fbatoolkit, etc.

What Analysis Do the Programs Used by Amazon Sellers Perform?

Each program used by Amazon sellers has different features. It is impossible to get all the information you need through a single program. Therefore, to analyze the product you are going to sell or to successfully profit by selling a specific product on Amazon, you will need the analysis provided by multiple free or paid programs. We have briefly compiled for you the features some of these programs possess:

CamelCamelCamel

This program shares with potential Amazon sellers how popular a product is, the price history and price index of products, and what is called the "best seller rank", which is the ranking of best sellers on a product-by-product basis.

Amazon Keepa

This program provides its users with information on price trends and buy box rotations. You can easily track the pricing of a product category, and price drops and rises through this program.

Amzbase

This program offers its users ASIN (Amazon Standard Identification Number), product listing information, and FBA (Fulfillment by Amazon) fees details.

Since Amazon is known to be the search engine with the highest traffic on a product-by-product basis, it surfaces products through words that describe the product rather than the product itself. Therefore, some programs that provide detailed information about "keyword" search volumes and alternative keyword possibilities are used. Among these are:

Keyword tool and Sonar tool

These two programs mentioned above, while serving more or less the same purpose, are programs that show and analyze word search volumes and which alternative terms any specific product is searched for. As sellers, prior to listing your products, they will show sellers or potential sellers the keyword traffic of the product or products you will sell and the alternatives of these keywords in detail.

What is the Best Product Listing Program on Amazon?

While Amazon sellers do not use a single fixed program, we mentioned in the preceding sentences that each program has different features. Consequently, there are multiple Amazon product listing programs available. However, when looking at the number of active users and registered individuals, it is possible to name Helium 10, the oldest of these programs. Helium 10 currently stands out with over 450 million products in its database.

However, distinguishing between these programs as the best or worst is quite illogical. Since Amazon houses multiple selling methods and independent sales approaches, sellers should choose whichever program they find suitable for themselves; and considering that some of these programs are paid, they should choose the one that fits the budget they can allocate to this program or programs. When efficiency is achieved, almost all Amazon product analysis programs serve more or less the same purpose.

What is the Best Product Analysis Program on Amazon?

Among the free programs, it would be correct to say that CamelCamelCamel and Keepa are the most used product analysis programs based on the usage rate and user count of Amazon sellers. If we need to talk about paid programs, it would be correct to state that the Helium 10 program, which we also mentioned above, is leading in product analysis.

To dive a bit deeper into CamelCamelCamel, we can easily say that it is called a godsend for Amazon FBA sellers and is the most useful program possible. After a short membership registration, using this program is completely free. There is an area featuring popular products on Amazon, along with many guides and Google Chrome extensions.

Using the Keepa program is also quite simple and can easily integrate into sellers' computers as a free Google Chrome extension. Besides being the sole program used by all experienced Amazon sellers, thanks to Keepa—as mentioned above—you can easily view the historical pricing, rankings, buybox rotations of products, and see how many times and when they entered "Lightning Deals" (short-term discounts) when looking at the products' history.

What Are the Benefits of Using Companion Programs for Amazon Sellers?

Let's say you decided to sell on Amazon and chose a specific product from an industry in which you have some level of experience. If we assume you don't have any info about Amazon, or to put it more accurately, about selling the product on the Amazon marketplace, it is also possible to say that making a positive or negative comment about the product's competition is out of the question. In short, while leaving the product's sales entirely to chance, we can say that you are also gambling on Amazon with the money you invested.

We can take Amazon product analysis programs as a starting point. Right before selling on the Amazon marketplace, by starting to use any of these analysis programs, you can reach all the details on a product-by-product basis, easily analyze whether you will be selling on Amazon with a right or wrong product, take your steps upwards, and make a profit.

Let's Combine Our Strengths

Although selling on Amazon seems quite simple in theory, attempting to sell without performing product analysis poses great risks for sellers. The majority of experienced sellers on Amazon make use of these programs and increase their profitability day by day.

You need the right solution partner when selling. As Navlungo, we support you in shipping your products fast and safely to any destination in the world. Once you start selling your products after correct analyses and increase your volumes, after a certain point, sellers using Amazon’s warehousing system start complaining about Amazon’s storage fees over time and begin to utilize third-party intermediary warehouse services.

As Park Palet by Navlungo, we serve as Turkey's largest warehouse network in 18 different regions with more than 200 warehouses. We offer all Amazon sellers and anyone selling in other marketplaces, regardless of their sales method, storage services at any time, in any place, as much as they want.