What is Amazon Brand Registry?

What benefits does Amazon Brand Registry offer you when selling internationally with Amazon? In this blog, we have compiled what you can achieve with Amazon Brand Registry.

The majority of sales made through Amazon are carried out using the Amazon FBA method. The reason for this is the convenience provided by removing the warehouse factor from the equation.

However, sellers can face major problems when it comes to effectively marketing the product to be sold and protecting its brand. We can exemplify these problems as trademark infringements occurring on Amazon, the inability to change descriptions containing product features, and the failure to ensure product-brand reliability. To prevent such issues, Amazon launched the “Amazon Brand Registry” service in 2017.

How Does Amazon Brand Registry Work?

Amazon Brand Registry allows sellers to register their own brand with Amazon and protect this brand. It enables them to update the features of the products belonging to their registered brand accurately and clearly. At the same time, sellers can increase their sales goals by accessing Amazon's advanced marketing and advertising features. Thanks to this platform, sellers also eliminate the threat of counterfeit products belonging to their brands. Thus, your brand belongs solely to you, and you can make all your sales with peace of mind.

Who Should Register with Amazon Brand Registry?

All sellers who use their trademark to sell on Amazon can register for Amazon Brand Registry.

Why Should You Register for the Brand Registry Program?

One should register for this program to experience a more professional and reliable selling experience on Amazon. Additionally, it should not be forgotten that its most important benefit is protecting your brand from product pirates.

How Much is the Amazon Brand Registry Fee?

This platform currently has no fee. However, to benefit from Amazon Brand Registry, you must have a registered trademark. Registered trademark fees vary depending on their features.

How to Apply for the Amazon Brand Registry Service?

First, enter the “Brand Registry Portal” field through your existing Amazon account. Create an account for yourself here. During the creation phase, you will be asked for legal and corporate information. Complete the process by entering this information. Perform your account verification via SMS or email. After verifying your account, you must register your brand in the system. There are 4 critical steps to be considered here. These steps are as follows:

1. Brand Eligibility

At this stage, add the brand name and logo to continue. Ensure that the information you enter is complete and correct.

2. Intellectual Property

In this section, more detailed information about your brand is requested. Your brand's commercial type, registration number, and registration office are among these.

3. Identification

This is the field where you need to enter illustrative product images and, if any, social media pages belonging to your brand.

4. Characteristics

In this field, the account information and details belonging to the brand seller must be entered. Product details belonging to the brand, license information, manufacturing, and distribution country information must be explained completely. When you believe all information is correct and complete, you should complete the process by clicking the submit application button.

Amazon checks and verifies the submitted application. Within an average of 2-10 days, it sends you a verification code (Case ID). This code must be entered into the account on Amazon Seller to complete the verification process. After this code is entered, the brand registration process is completed within 1-2 days.