What is Amazon Prime Day? What Are the Opportunities for Sellers?

Amazon Prime Day, which is one of the most important days for Amazon sellers to increase their turnover, is highly significant. If well-prepared, your daily turnover can reach the highest levels of the year.

So, what is Amazon Prime Day? Keep reading for the answers to all your questions about Prime Day.

What is Amazon Prime Day?

Amazon Prime Day is a special sales event held once a year, exclusive to Amazon Prime members, where discounts and various privileges continue for 48 hours.

Unlike other discount days like Black Friday and Cyber Monday, Prime Day is organized solely by Amazon. Every year during the event, buyers benefit from discounted products, and e-commerce sellers increase their turnover as a result of intense shopping and sales.

When is Amazon Prime Day?

The first Prime Day event of 2022 took place on July 12-13. Unlike previous years, Amazon organized a second Prime Day event this year called Prime Early Access Sale, which took place between October 11-12.

The dates when Amazon Prime Day, which is held on different dates every year, was organized in previous years can be listed as follows:

When we examine the list, it is possible to see that it is generally organized in July. Exceptionally, it is possible to say that Prime Day, which also took place in October this year, will be organized at similar times in the coming years.

Is Amazon Prime Day Only for Prime Members?

Amazon's Prime Day events are exclusive to Amazon Prime members. That means Amazon specifically targets users who are part of the subscription system to make sales. In addition to access to Prime Day, Prime membership includes tons of other benefits. Most importantly, it gives free two-day shipping and free access to services like Prime Video and Prime Music.

For non-members, there are many competitor sales for other retailers to consider. Major retailers like Walmart, Target, and Best Buy offer their own deals during Prime Day. While these sales may not be as flashy, they offer similarly low prices on tech and home goods and do not require a Prime subscription.

What Are the Amazon Prime Day Campaign Types?

Amazon runs several different types of campaigns that run for varying lengths of time. Discounts are published instantly and live.

Prime Day events are generally divided into two types:

• Deals of the Day: These deals last for only 24 hours. They usually include Amazon's best-selling products. This means that many deals on the first day of the sale may not be available on the second day.

• Lightning Deals: These quick deals are run on specific items and are offered for a short period of time. They usually last for a few hours or until the product runs out. New lightning deals appear every five minutes.

Offering your products as lightning deals can be a better option as it triggers instant sales.

What are Amazon Prime Day Discounts?

During the two-day event, Prime member users will be able to benefit from prime discounts on a wide range of tens of thousands of products, especially in categories such as electronics, garden & furniture, books & stationery, and jewelry & accessories.

Tips for Amazon Sellers for Amazon Prime Day 2022

Within the scope of Amazon Prime Day, which has turned into one of the biggest shopping events of the year, consumers purchased products worth a total of 11.2 billion dollars in two days in 2021. This figure corresponds to approximately 7.7 times the 10.4 billion dollar consumer spending reached in 2020.

Considering current statistics, we can say that Amazon Prime Day holds significant opportunities for online sellers. In this regard, reviewing and updating the products you list in the international marketplace or your online e-commerce store, optimizing your prices, taking steps to improve your packaging & shipping processes, and organizing your advertising campaigns are some of the actions you need to take to spend this 48-hour shopping carnival in the most accurate way.

Update your product listings.

Especially to ensure that your products, which you will offer for sale specifically for Prime Day or are already in your store, can be easily found by users and to increase their visibility, you may want to consider updating the product title and description, and using high-resolution images.

Start advertising before Prime Day.

To ensure customers are aware of Amazon Prime Day discounts and your products and to engage with your brand, start advertising as far in advance of Prime Day as possible.

According to a recent survey by Kantar Quickfire, more than 75% of customers stated that they are more likely to purchase a product they saw before the event started during Prime Day.

For this reason, showcasing your brand and opportunities through advertisements both before and after Prime Day to customers at different stages of the purchase journey will have a positive impact on your sales.

At the same time, do not forget to announce to your target audience that you will be active with your discounts throughout the event before and during Prime Day through your social media accounts and email campaigns.

Optimize your product pricing.

In similar discount periods such as Prime Day, sellers make certain revisions in product prices in order to compete with each other and bring their own products to the fore.

Rather than striving to offer the cheapest price on every product in your listing, you can analyze the past performance, sales volume, and pricing of your products and determine what kind of pricing you will present to consumers in the July event.

You can also examine our related blog content for programs you should use to attract consumers' attention, successfully compete with rival stores, and improve your Amazon store.

Get support for your packaging and shipping operations.

Shipping and logistics operations are at the top of the list of issues that both individual sellers involved in e-export and companies selling abroad must pay maximum attention to in every event and discount period.

Navlungo supports you on the shipping side of your business so that you can well manage the potential intensity you may experience in your international orders on Prime Day. Thanks to the dozens of global marketplace integrations it provides, the instant shipping quote appears on your panel as soon as your order drops into your store. You can choose any international shipping quote you want and start the operation with a single click for your order to reach its address.

For your international orders that reach a certain sales volume, you can get fulfillment support with ParkPalet, and manage the shipping and distribution of your international logistics process end-to-end.