What is the Buy Box on Amazon?

What is the Buy Box on Amazon? We have compiled the steps required to win the Buy Box on Amazon for you in our blog post! Keep reading our blog to learn more detailed information!

You all know the impact of e-commerce and marketplaces on consumer habits and sellers worldwide. Especially store owners should understand the created algorithms well and take actions to increase their sales.

You must have noticed the "Buy Now" or "Add to Cart" buttons next to the product you are viewing on Amazon, one of the world's leading marketplaces. These buttons, which are the subject of our blog post, are called the Buy Box. When customers use this button, the products of the seller with the highest Buy Box rating among the listed sellers are selected.

Why is the Amazon Buy Box Important?

The Amazon Buy Box, defined above, is highly important for store owners and the marketplaces that host these stores. The score you receive as a result of the competition you enter here with other sellers moves you to the forefront, putting the backing of the marketplace behind you. Placing first gives you a serious advantage over your competitors.

Customers tend not to pay attention to who the store owner is during searches other than for personalized products. In this regard, they continue their shopping by reviewing the sellers presented first by the marketplaces. From this perspective, we can understand the contribution of being at the top to reaching your potential customers and ultimately increasing your sales. It is possible to say that one of the most ideal methods for making sales on Amazon is the buy box. Because 80% of the platform's sales come through the buy box.

The sensitivity marketplaces show to customer satisfaction is a known fact among sellers. As service providers, marketplaces will prioritize customer experience when bringing prospective sellers and their members together. If a customer is satisfied with the purchasing experience, they are more inclined to shop from the same place for subsequent needs.

As most of you know, the factors affecting a customer's experience are fast and undamaged delivery, quick and helpful responses to questions, and reasonable prices. For the satisfaction of customers, Buy Box applications are of great importance to marketplaces. Marketplaces aim to increase customer satisfaction by showing the seller who reaches the optimum level among their required conditions to more customers. Therefore, by winning a Buy Box, a seller can reach more customers with a significant advantage against competitors, as well as contribute to the marketplace and their store.

In short, the Buy Box is a highly guaranteed method to quickly boost your sales. However, it is worth remembering that a Buy Box may not be present in some listings.

How to Get a Buy Box on Amazon?

After creating your professional Amazon seller account, the way to obtain a Buy Box is through creating a successful customer experience. As we just said, customer satisfaction is an issue Amazon takes very seriously, and sellers must also embrace this mindset.

To be eligible for and place first in the Buy Box, your sales performance must be considered successful.

Real and competitive prices: Accurate pricing is an issue that many marketplaces care about. Providing competitive prices along with all additional costs like shipping returns to you as an advantage in the Buy Box.

Keep in mind that competitive prices do not always mean the lowest prices; Amazon warns that the lowest prices do not guarantee a Buy Box.

Inventory information: You need to convince Amazon that your product will meet demands. For this reason, your stock information must be up-to-date and strong so that Amazon can grant you the opportunity to appear in the Buy Box, knowing you will meet these demands.

Do not forget to update your inventory for products that are out of stock; a customer who requests a product and cannot buy it because it is out of stock will not appreciate this situation. You could risk your Buy Box chances with a negative feedback.

Strong logistics partner: Nowadays, delivery times play a crucial role, and providing fast delivery is a preferred advantage for buyers. Your local and international logistics partner is very important in this regard. At Navlungo, we are certainly aware of this; we plan your overseas shipment organization in minutes and provide fast shipping!

Fulfillment & Temporary warehousing service: While FBA trade is highly in demand from Turkey, your operational burden is significantly reduced with a fulfillment service, and your delivery time to customers in areas where your sales are high is seriously shortened. You can manage your business globally while processing your incoming orders locally.

Factors Influencing Winning the Buy Box on Amazon

To summarize the key points mentioned above along with auxiliary points below:

Shipment Management

The logistics operation of your product must be managed with precise planning. We recommend getting a good grip on shipping details before starting your trade. We don't even need to say that you should be a Navlungo customer to get the advantages, do we? :)

Final Price of the Product

If the sales price of your product is not the final price the customer has to pay, set your strategy based on the final price. Reflect your competitive price to your customer as the final price, taking into account additional costs that may arise, such as shipping.

Delivery Time

Make sure to work with reliable and fast courier companies. Since patience regarding package waiting times has dropped quite humanly nowadays, strive to deliver the product to your customer quickly.

Stock Status

Accurate and up-to-date inventory information will help you meet your customer's expectations.

Order Defect Rate

By taking all possible precautions against incomplete/damaged deliveries that cause complete disappointment, not ending up in a bad position with your customer will give you an advantage. Not every order might go wonderfully; there might surely be orders where you experience problems, but the more the margin of error is reduced on your side, the higher your customer's understanding towards you will be.

Valid Tracking Rate

Again, in logistics operations, it is important to obtain a correct tracking number so that your product can be shipped quickly and tracked. Let us remind you that you can get an automatic tracking number for your shipments at Navlungo!

On-Time Delivery / Late Shipment Rate

Delivering products to the courier on time and the courier company shipping your product on time will reflect positively on your store score. Specifying a realistic time for preparation processes of your products and having express agreements with the shipping company you work with will provide you an advantage.

Feedback Rating

While your customers' comments can be taken as healthy feedback for your business, the volume and rating of the comments and scores you receive algorithmically will elevate you to higher ranks.

Customer Response Time

Potential buyers might have questions regarding your product. Inform them quickly and accurately before the customer reaches out to another seller.

Number of Feedbacks

While the feedbacks you receive also demonstrate the bond you establish with your customers, they are an excellent reference for your new store visitors. Adding a warm note inside your package to encourage your customer to leave positive feedback can be effective in getting your customer to write a review :)

Cancellation and Refund Rate

If customers experience a problem with their orders or if it does not meet their expectations, they will apply for their right to return. While striving to describe your product accurately, pay close attention to delivering safely and on time.