Black Friday 2022: Are You Ready for Black Friday Discounts?

Undoubtedly, Black Friday is among the most profitable periods of the year for both sellers and buyers. The Black Friday discounts, which users wait for all year round for affordable shopping, will start on November 25th this year.

So, what can you do to increase your sales during this period when shoppers are eager for discounts? Although it is quite difficult to stand out in a period when many campaigns are organized by everyone from SMEs to giant companies, it is not impossible.

Tips on how to increase your sales in Black Friday 2022 await you in the continuation of our article!

When is Black Friday 2022? How Long Will It Last?

Black Friday 2022 starts this year on Friday, November 25th. Although the discounts officially last for one day, many e-commerce companies in Turkey organize daily, weekly, and monthly campaigns specific to November. Companies prepare campaigns with different dynamics by localizing Black Friday with names such as "legendary Friday, legendary days, pink Friday".

Especially for sellers on marketplaces, the extension of Black Friday to the entire month of November can be considered an opportunity for higher sales figures. Since the campaign period has been spread over the entire month for several years, the shopping habits of many users in Turkey have also changed. That is why Black Friday sales strategy has become quite important compared to the past.

Analyzing the 2021 Black Friday data for the sales strategy can be beneficial to see many things more clearly in the planning stage. Let's examine the 2021 data now!

What Can You Learn from Black Friday 2021?

Black Friday 2021 data had increased exponentially compared to 2020. This trend is undoubtedly continuing to increase every year. Therefore, it is possible to say that Black Friday 2022 will also have a higher transaction volume than last year. For 2021, the data announced by the world's e-commerce giant Amazon was as follows:

• More than 130,000 third-party sellers exceeded USD 100,000 in sales.

• US-based third-party sellers sold an average of 11,500 products per minute between Black Friday and Christmas.

So, which categories were in demand on Amazon in 2021? In Amazon Turkey's 2021 Black Friday report, the top 3 categories with the most sales were announced as follows:

• Computers

• Phones and phone accessories

• Kitchen products

On the other hand, the categories where Amazon Global made the most sales were

• Home products

• Toys

• Clothing

announced as. In other words, if you are an Amazon seller, it will be useful to take a look at these categories when researching products for November discounts.

Turkey Report of Black Friday

Black Friday's marketplace statistics in Turkey also carry very important signals for local sellers. Last year in November, a total of 407,785 campaigns were organized in marketplaces.

The category with the most campaigns organized was fashion, with 158,762. Fashion was followed by electronics with 62,612 and home & living with 49,618.

Black Friday 2021 Turkey Campaign Data

What are the Best-Selling Products on Black Friday?

The best-selling products in Black Friday discounts can be in categories very different from what is expected. To understand this better, let's look at the top 10 products sold by Amazon Turkey during its Smile Friday discounts:

• Julius Meinl President Blend 250G ground coffee

• Elidor Superblend 2-in-1 shampoo

• Yumoş Extra concentrated fabric softener Lilyum 1440 ml

• Nescafe 2-in-1 10-pack

• Domestos Bleach Pine Freshness Maximum Hygiene 3240 ml

• CLEAR Men anti-hair loss shampoo 600 Ml

• Nestle Damak Square 63G

• Yumoş Extra concentrated fabric softener Orchid 1440 ml

• Familia Plus 3-ply toilet paper 32-pack

• Julius Meinl Jubilaeum Blend 250G ground coffee

When we examine the list, it is possible to see products that will surprise many sellers. Although many users will turn to products in the electronics category, supermarket, home-living, and kitchen products are also among the highly popular categories on Black Friday.

Is Your E-commerce Business Ready for Black Friday?

For Black Friday campaigns, preparing only in terms of product discounts may not be enough. It is very important to prepare in all processes from the beginning to the end of the sales process, such as website speed, payment infrastructures, supply, and shipping.

Since November is a very busy period in all sectors, it can cause many disruptions. For this reason, completing the preparations before the end of October can be the key to a smooth process. So what are the checkpoints when preparing for Black Friday discount days?

Can Your E-commerce Site Handle the Traffic?

Since November is the busiest month for e-commerce, there will be significant increases in the number of daily and instant visitors compared to the other 11 months. Especially if you have a campaign that attracts the attention of users, you can host thousands of users instantly.

In such a case, you must discuss with your service provider beforehand that the website infrastructure is powerful enough to handle this traffic. Every site's infrastructure and server resources accept operations up to a certain number of users; increasing this number, at least specifically for November, is very important so as not to miss potential sales opportunities.

Is Your Payment Infrastructure Fast and Easy?

Payment infrastructure is one of the most important trust signals, especially for new users who did not know you in the past. Offering fast and easy solutions for your potential customers during the campaign period will have a positive impact on sales rates.

Offering multiple payment methods such as wire transfer, credit card, and cash on delivery is ideal for targeting many users. In addition, providing a payment infrastructure that complies with internet security protocols (HTTPS and SSL) is the most important factor for both the reliability of your business and secure shopping for users.

Is Your Site User-Friendly?

Since web technologies and user habits have changed, it can be said that user-friendly websites are one step ahead among the most crucial factors of sales success. There are many metrics for a user-friendly website. We can summarize these metrics as follows:

• User quickly finding what they are looking for

• Simple and understandable product and category pages

• Clear and real product images

• Detailed and clear product descriptions

• Fast and easy-to-navigate menu structure

• Smooth purchasing process

• Easily accessible support service

Each of the items above is a part of the experience you offer to users visiting your website, and each will add a plus to the sales journey, contributing to your success at the end of the day.

Are Your Stocks Ready for Black Friday?

Undoubtedly, physical stock is the most important part of Black Friday. In a scenario where you sell above your stock, you may encounter many returns due to late shipment delivery.

At this point, of course, excess stock can create a significant disadvantage if the expected sales are not reached. For this reason, examining last year's Black Friday e-commerce sales reports and keeping stock slightly above those results will be a less risky strategy.

How Can You Increase Your Sales on Black Friday?

You can increase your sales by standing out in the chaotic sales environment during the Black Friday period. Marketing strategies to be created at this point can put you ahead of your competitors. So, what kind of strategy can you follow?

Create Expectations Specifically for Black Friday

Black Friday, Cyber Monday, and all other e-commerce campaigns are designed to generate a sudden surge in sales using powerful psychological triggers like urgency and scarcity.

For this reason, making announcements and moves that will build anticipation before presenting your campaign puts your customers in expectation and triggers their purchasing decisions.

In addition, adding details regarding duration and stock to your campaigns will further strengthen the buying process and demand by triggering the psychology of urgency and scarcity.

Complementary Product Offers

Grouping complementary products together is another great way to increase your revenue during Black Friday discounts instead of discounting a single item.

Ideally, you can upsell a lower-cost, high-margin product that you can bundle with your primary offer to make it more attractive.

Even if your business has only one product or service, you can create a similar appeal by bundling a co-branded gift card, complementary product, or exclusive offer.

Advertising Opportunities

Although advertising costs increase during campaign periods, there are many digital advertising channels. Selecting advertising channels suitable for the audience and product among many platforms, such as Google, YouTube ads, and Facebook, Instagram, Twitter, LinkedIn ads, will be highly effective in announcing your campaign.

At this point, addressing appealing points in advertising visuals and texts can trigger maximum efficiency with a minimum budget.

The Impact of Mobile Sales on Black Friday

With the spread of mobile devices and the emergence of new platforms, it is important to help consumers discover new things, meet their needs, and shop without obstacles.

Customers want to shop from brands that offer a personalized and relevant service. This situation shows that you, as a seller, have other important tasks besides stocking up and organizing campaigns. The top-selling time slots in Black Friday 2020 were determined to be between 00:00 - 01:00.

In order to keep your sales under control during these hours, which are outside of working hours, it is essential to ensure that your e-commerce site or mobile application is regularly tested and configured to handle the customer traffic that may arrive during these times.

When is Black Friday 2022?

Black Friday discounts are on Friday, November 25, 2022, this year.

How Long Will Black Friday 2022 Last?

Black Friday lasts for 24 hours every year. This year, Black Friday will start on November 25 at 00:00 and last until 23:59. Local shopping festivals like Legendary November, Legendary Friday, however, usually continue throughout the month of November.

Which Products Will Be Discounted on Black Friday?

Since various brands from many sectors participate in the Black Friday shopping festival, it is possible to see discounts in almost every category.