New Year's Sales Boosting Strategies and Opportunities for E-Commerce Companies

How can you leverage the opportunities of the New Year period to increase the profitability of your e-commerce? In this blog, we have compiled tips for you to increase your social and overseas sales during the New Year season.

With the pandemic, online commerce has become an inseparable part of our lives. The shopping we do without leaving the comfort of our homes reaches its peak on special days. The New Year season, in which people look for gifts for both themselves and their loved ones, causing a significant increase in online shopping, represents major opportunities for e-commerce companies. Every e-commerce seller strives to maximize their sales with various methods they implement during this period. In this highly competitive environment, we will examine some strategies we suggest for you to put your e-commerce site in front of more customers and multiply your sales by taking advantage of the blessings of the New Year season.

The Importance of the New Year Season for E-Commerce

Every New Year season, we see that e-commerce sales progress with a graph that increases compared to the previous year. According to a report by Insider, sales reaching trillions of dollars will be made in e-commerce overall in 2022. There is no doubt that a significant portion of these sales will take place in the most colorful and shining period of the year. You can increase your sales by being prepared for your potential customers who prefer online shopping during the New Year season. Besides, you can create a good brand perception and acquire loyal customers for the future.

When Do New Year Discounts Start?

In the New Year season, when online merchants try to attract customers by planning campaign after campaign, discounts start at least a month in advance. Many companies try to build their awareness perception in the customer as early as possible by combining their New Year campaigns with the Black Friday period, which is the last week of November.

8 Strategies to Increase Sales During the New Year

Let's look at the strategies together that you can contribute to your sales by welcoming this New Year in the most correct way:

Understand your customers and their needs well

As you enter the 2022 new year season, it is important for you to analyze well what your customers care about in online shopping and which products they have a higher tendency to buy. If you analyze them well, you can set up your sales strategies according to their needs and appear before them with the correct definitions.

Try to decipher customers' behaviors regarding when and what they buy using tools such as Google Analytics and Facebook Insights. At the same time, understanding how they are directed to your website and under what circumstances they leave your site allows you to optimize your site in accordance with customer needs.

Improve your customer service experience

Due to intensive sales and shipping operations, New Year periods are a challenging interval where interaction with customers increases the most. In order to manage customers' complaints and questions in the best way, it is necessary to optimize your customer service experience. With the Frequently Asked Questions areas you will include on your site and chatbot automations, you can enable your customers to get self-service and faster answers to their questions. At the same time, maximizing your support email and call center performance is an efficient way to save time.

Determine your up-to-date keywords and prepare special landing pages for them

Offering a successful user experience is possible when your site performs at its full capacity in a technical sense. Start your SEO efforts early so that your work can be indexed by Google as early as possible. The first thing you need to do for SEO should be to review the keywords you have used in the past and determine new keywords appropriate for the holiday and New Year season. Identifying what people search for most in the New Year period and creating special landing pages for these keywords will increase the impact of your SEO efforts. You can increase your traffic by directing people to these pages you have prepared about New Year discounts.

Test your pages' loading speed

For your site to perform at its full potential in terms of SEO, you must test and improve the loading speed of your pages. Take care to shorten these times as much as possible to offer a good user experience and prevent customers from turning to competitor sites instead of waiting for your page to load.

Create eye-catching New Year and discount campaigns

To leave their competitors behind and increase their sales, many e-commerce companies plan campaigns such as discount coupons, extra discounts over a certain limit, discounts on multiple product purchases, and gifts. Set up good and attention-grabbing campaigns to stand out from the opportunities offered by other companies and direct users to your site.

Announcing your campaigns via email and social media is just as important as planning the campaign well. By designing your announcements and website in accordance with the New Year concept, you can increase the attractiveness of your campaign texts and make it easier for your brand to be remembered.

Inform your audience about your campaigns with email marketing

In order to get efficiency from email marketing during the New Year period, you need to send emails to your target audience at regular intervals starting from September. Send your newly shared content, organizations you handle, and your campaigns to your audience with well-designed mail templates supported by visuals.

It will make sense to customize email execution for old and new customers. For example, you can address the segment that is already your customer with their first and last name, and make suitable product and campaign recommendations to them based on their previous purchases. You can also create email automations by monitoring customers' reactions to emails and click-through rates on relevant links with email automation tools.

Inform your customers about shipping congestion

With the approach of the New Year season, congestion in e-commerce and shipping operations is also inevitable. Clearly state the shipping dates of the products to your customers during this period. You can create a landing page where you explain your workload and shipping dates, and inform customers accordingly via email. Turn to solutions as practical as possible for your shipping organizations. Additionally, your solution partner in shipping is very important. Working with an easily accessible, solution-oriented, affordable, and transparency-valuing company will strengthen your hand. As Navlungo, we work to make your process run smoothly thanks to our practical solutions and digital infrastructure. You can buy international shipping quotes from the Navlungo panel in seconds and manage your process.

Pay attention to your site being mobile-friendly

According to a study conducted in the New Year season last year, the rate of those who prefer mobile devices for New Year shopping is 80%. It is very critical to offer a mobile-friendly shopping experience, especially to people in the 18-34 age group, where online buying habits are most developed. For this reason, you should take care that your e-commerce site responds to the needs of your potential customers through mobile devices as well.

Use social media effectively

After mentioning the importance of a mobile-friendly website, let's address the benefit that your social media marketing will provide to your e-commerce sales.

Nowadays, individuals spend nearly 3 hours a day browsing social media. This being the case, being visible on social media with your campaigns and the events you organize is highly important. You can connect with your target audience through Facebook, Instagram, and Youtube, which are the most used social media platforms. To capture people's interest and expand your audience, you can increase your activity by sharing video content and organizing live broadcasts. Thus, you can establish closer contact with your potential customers and direct them to your website more easily.